<![CDATA[The purpose of this study is to determine the effect of Inflation and Interest Rates on Profitability (ROA) at PT Nationalnobu Tbk for the 2016 - 2025 period, both partially and simultaneously. The research method used is a descriptive quantitative method. The sample consists of the Inflation rate set by BPS, the Interest Rate set by Bank Indonesia, and the Financial Statements of PT Nationalnobu Tbk over a 10 year period, all of which have been compiled into time-series data. Data analysis in this study utilizes classic assumption tests, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results of this study show Partially, the Inflation variable does not have a statistically significant effect on Profitability (ROA). Similarly, the Interest Rate variable does not have a statistically significant effect on Profitability (ROA). Simultaneously, Inflation and Interest Rates do not have a significant effect on Profitability (ROA). The coefficient of determination is 36.3%, while the remaining 63.7% is influenced by factors/variables outside the model.]]>
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