Pengaruh Investasi Pembaharuan Armada dan Efisiensi Operasional terhadap Kinerja Keuangan pada PT Blue Bird Tbk Periode 2015–2024

Diki Nugraha (Universitas Pamulang)
Sri Mardiana (Universitas Pamulang)

PARADIGM : JOURNAL OF MULTIDISCIPLINARY RESEARCH AND INNOVATION
Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation

The purpose of this study is to determine the effect of Fleet Renewal Investment and Operational Efficiency on Financial Performance at PT Blue Bird Tbk for the 2015–2024 period. The research method used is a quantitative method with an associative approach. The sample used consists of the Financial Statements of PT Blue Bird Tbk, formatted into time series data. Data analysis in this study employs Descriptive Statistics, Classical Assumption Tests. Model Fit Test (Coefficient of Determination R²), F-Test (Simultaneous), Multiple Linear Regression Analysis, and Partial T-Test.The results show that Fleet Renewal Investment partially has no significant effect on Financial Performance. Operational Efficiency partially has a negative and significant effect on Financial Performance, Fleet Renewal Investment and Operational Efficiency have a significant effect on Financial Performance. The coefficient of determination is 91.3%, while the remaining 8.7% is influenced by other variables and factors.