JOURNAL OF HEALTH MANAGEMENT RESEARCH
Vol 5 No 2 (2026): Journal of Health Management Research

Simultaneous Analysis of the SERVQUAL Model's Influence on Patient Satisfaction Level

Andiko Hadi Antoargowo (Unknown)
Silvia Haniwijaya Tjokro (STIKES Adi Husada Surabaya)
Iswati Iswati (STIKES Adi Husada)
Dina Istiana (STIKES Adi Husada)



Article Info

Publish Date
04 Sep 2026

Abstract

Background: Pharmacy services serve as a medical support unit that acts as the final point of interaction between patients and the hospital before they begin self-care or outpatient treatment. Consequently, the pharmacy department is often a source of dissatisfaction with care. Patient dissatisfaction stems from a significant gap between expectations and the actual experience of pharmaceutical care. This dissatisfaction has a negative impact, leading to a decline in patient loyalty. Aims: This study aims to analyze the partial and simultaneous effects of the SERVQUAL Model on the level of patient satisfaction with pharmacy services. Methods: This study employed a quantitative, analytical cross-sectional design using logistic regression analysis. The sample was selected via simple random sampling from patients receiving pharmaceutical services at Pharmacy Depot 1 of Rumah Sakit Islam Surabaya Jemursari, with a total of 96 respondents. Results: The research results show that the SERVQUAL Model has not partial affect satisfaction in the dimensions of reliability, assurance, tangibles, empathy, and responsiveness. Conversely, the SERVQUAL Model simultaneously affect satisfaction and to be a Performance Needs. Conclusion: Improving quality in a single dimension is not sufficient to influence satisfaction; patients evaluate service quality as an overall experience encompassing all five dimensions.

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Journal Info

Abbrev

JHMR

Publisher

Subject

Humanities Health Professions Medicine & Pharmacology Public Health Social Sciences

Description

FOCUS Original articles, literature studies, and commentary articles related to all fields of health administration & management SCOPE 1. Hospital Administration 2. Health Management 3. Classification and codefication of disease 4. Logistic distribution in healthcare 5. Health Information Management ...