<![CDATA[This study aims to analyze the effects of educational investment, work experience, and School Enrollment Rate (APS) on labor productivity among Micro, Small, and Medium Enterprises (MSMEs) that have received halal certification in Bandar Lampung City. This study employs a quantitative approach with an associative research design. Primary data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data were analyzed using multiple linear regression, preceded by validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results show that educational investment has a positive and significant effect on labor productivity, with a significance value of 0.001. Work experience also has a positive and significant effect, with a significance value of 0.014, while the School Enrollment Rate has a positive and significant effect, with a significance value of 0.000. Simultaneously, educational investment, work experience, and the School Enrollment Rate have a significant effect on labor productivity, as indicated by an F-statistic of 233.948 with a significance value of 0.000. The Adjusted R-squared value of 0.876 indicates that the three independent variables explain 87.6% of the variation in labor productivity. These findings highlight the importance of improving educational quality, work experience, and access to education in enhancing the productivity and competitiveness of halal-certified MSMEs.]]>
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