Pengaruh Penggunaan Internet terhadap Pendapatan Wirausaha Pemuda di Indonesia

Primasetya, Nabella
Natih, Putu Geniki Lavinia

Jurnal Ekonomi dan Pembangunan Indonesia

An important element in entrepreneurship is being alert to unexploited opportunities. In the context of entrepreneurial development, internet users in Indonesia continue to increase but the percentage of young people using the internet for business remains low. This study analyzes the effect of internet usage on the income of young entrepreneurs in Indonesia using the Ordinary Least Square (OLS) method and Propensity Score Matching (PSM). The results show that internet usage significantly increases the income of youth entrepreneurs. Internet usage for communication contributes positively to their income but usage for promotion, social media and marketplaces does not affect their income.