<![CDATA[This study aims to describe and evaluate the digitalization of 15 Micro, Small, and Medium Enterprises (UMKM) in Lueng Tanoh Tho Village, Woyla District, West Aceh Regency, through registration on Google Maps as part of the Regular Community Service Program (KKN) Batch XXIV of Teuku Umar University, conducted from July 15 to August 19, 2025. A participatory and collaborative approach was employed, in which students acted as facilitators working directly with UMKM owners through four stages: business data collection, technical training on Google Business Profile, registration and location-verification assistance, and post-activity monitoring. Data were collected through UMKM survey forms, activity observation sheets, and a participant evaluation questionnaire, then analyzed descriptively and qualitatively. The results show that all 15 targeted UMKM were successfully registered and verified on Google Maps, and participants demonstrated improved ability to create and manage a Google Business Profile. Several business owners also reported, through informal follow-up interviews, a perceived increase in customer visits after registration, although this was not measured with a structured before-after instrument and should be interpreted as a preliminary indication rather than a verified outcome. The program faced constraints including limited internet connectivity and low initial digital literacy among participants, which were partly addressed through personal mobile hotspots and simplified training modules. This activity indicates that Google Maps registration is a feasible and low-cost entry point for UMKM digitalization in a small rural village, while more rigorous, longer-term evaluation is needed to confirm its economic impact.]]>
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