<![CDATA[This study aims to analyze the influence of loyalty and competence of human resources on the performance of personnel of the Tuban Police Samapta Unit with promotion as a mediation variable. The type of research used is associative research with a quantitative approach. The research sample consisted of 78 respondents, and data analysis was carried out using Smart PLS (Partial Least Square) software. The objectives of the study included the description of loyalty, HR competence, position promotion, and personnel performance, as well as testing the direct and indirect influence between variables. The results of the study showed that loyalty had a significant positive effect on personnel performance, as well as HR competence. HR loyalty and competence were proven to have a positive effect on position promotion. Position promotion itself had a significant effect on personnel performance. In addition, position promotion was proven to significantly mediate the influence of loyalty and HR competence on personnel performance. These findings confirm that increasing the loyalty and competence of human resources not only has a direct impact on performance, but also strengthens job promotion opportunities which ultimately increases the effectiveness of personnel performance. This research provides practical implications for police management in designing a human resource development strategy oriented towards loyalty, competence, and a fair position promotion system.]]>
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