<![CDATA[Talent management has become an important strategic approach in higher education to enhance lecturer performance, particularly amid the digital transformation that has increased lecturers’ exposure to technology-related work demands. In this context, lecturer performance may depend not only on institutional talent management practices but also on lecturers’ ability to cope with digital work pressures. This study examines the effect of talent management on lecturer performance and the moderating role of technostress among lecturers in higher education institutions. A quantitative cross-sectional survey was conducted involving 200 lecturers from public and private higher education institutions in West Java Province, Indonesia. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that talent management has a positive and significant effect on lecturer performance, whereas technostress has a negative and significant effect. In addition, technostress significantly moderates the relationship between talent management and lecturer performance, such that the positive effect of talent management becomes weaker when technostress is higher. These findings indicate that the effectiveness of talent management in improving lecturer performance depends partly on lecturers’ digital work conditions. This study contributes to higher education human resource management literature by integrating talent management and technostress within a single model of lecturer performance. Practically, higher education institutions should strengthen talent management systems while simultaneously reducing technology-related work pressures through digital support, training, and more manageable academic work systems.]]>
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