Pengaruh FoMO, Media Sosial, dan Gaya Hidup terhadap Perilaku Konsumtif pada Generasi Z

Okta Wijaya (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sulthan Thaha Saifuddin)
Elyanti Rosmanidar (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sulthan Thaha Saifuddin)
Beid Fitrianova Andriani (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sulthan Thaha Saifuddin)

EKONOMIS : Journal of Economics and Business
Vol 10, No 2 (2026): September

This study aims to analyze the influence of Fear of Missing Out (FOMO), social media, and lifestyle on the consumer behavior of Generation Z in Koto Jayo Hamlet, Pulau Tengah Village, Jangkat District, Merangin Regency. This study uses a quantitative approach with primary data obtained through a Likert scale questionnaire distributed to 96 respondents taken with a saturated sampling technique. Data analysis was carried out using validity tests, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results of this study found that simultaneously and partially the variables of FOMO, social media, and lifestyle have a positive and significant effect on the consumer behavior of Generation Z in Koto Jayo Hamlet. The results of this study are expected to be useful as a source of learning regarding the factors that influence consumer behavior in the younger generation and can be used as a reference for further research.