Business and Economic Publication
Vol. 4 No. 2 (2026): Business and Economic Publication

Tren Investasi Emas Digital, Minat, dan Perilaku Generasi Milenial dan Z di Indonesia

Faridatun Najiyah (Sekolah Tinggi Ekonomi Islam Permata Bojonegoro)
Ulfatul Khasanah (Sekolah Tinggi Ekonomi Islam Permata Bojonegoro)
Salma Sayed Mahmoud Ahmed (Helwan University)



Article Info

Publish Date
29 Aug 2026

Abstract

This study examines digital gold investment trends and their relationship with the investment interest and behavior of millennials and Generation Z in Indonesia. A structured integrative literature review was conducted on 48 selected sources, comprising 35 peer-reviewed articles published in 2020–2026, six foundational articles, six official or regulatory documents, and one theoretical book. Thematic synthesis identified six recurring themes: ease of use, usefulness and flexibility, gold characteristics, financial literacy, social-media influence, and platform security and legality. The evidence indicates that digital convenience expands access, while decision quality remains associated with knowledge, risk perception, information credibility, and legal verification. The study concludes that digital gold growth should be accompanied by transparent costs and risks, clear legal-status verification, and digital financial literacy emphasizing source evaluation.

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Journal Info

Abbrev

bep

Publisher

Subject

Economics, Econometrics & Finance

Description

Business and Economic Publication has a scope study on the family of management science and business economics with the topic: Marketing management Human resource management Financial management Operational management Development economy Management economics ...