<![CDATA[This study aims to analyze the contributions of profitability, liquidity, and sales growth to firm value, with firm size acting as a moderating variable, focusing on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. Firm value is proxied by Price-to-Book Value (PBV), profitability by Return on assets (ROA), liquidity by the Current Ratio (CR), and sales growth by the sales growth rate, while firm size is measured using the natural logarithm of total assets. The study employs a quantitative approach utilizing secondary data obtained from annual financial reports. Purposive sampling was used, resulting in a sample of 43 companies and a total of 215 observations. Data analysis was conducted using Moderated Regression Analysis (MRA). The research results indicate that profitability has a positive and significant effect on firm value, whereas liquidity has a negative and significant effect on firm value. Sales growth does not have a significant effect on firm value. Firm size is shown to moderate and strengthen the effect of profitability on firm value, but it does not moderate the effect of liquidity or sales growth on firm value.]]>
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