PENGARUH MEDIA SOSIAL TERHADAP OMZET PENJUALAN KARANG HIAS DI CV.REZKY BAHARI MAKASSAR (SULAWESI SELATAN)

Nur Azizah (Politeknik Pertanian Nageri Pangkajene Kepulauan)
Megawati Megawati (Politeknik Pertanian Nageri Pangkajene Kepulauan)
Andi Rusdi Walinono (Politeknik Pertanian Nageri Pangkajene Kepulauan)

JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Vol. 3 No. 3 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September

The Influence of WhatsApp Social Media on the Sales Turnover of Ornamental Coral at CV. Rezky Bahari Makassar (South Sulawesi). Supervised by Megawati and Andi Rusdi Walinono. This study aims to analyze the effect of WhatsApp social media on the sales turnover of ornamental coral at CV. Rezky Bahari Makassar. The research employed a quantitative method with a survey approach involving 30 respondents using census sampling (saturated sampling). Data were collected through questionnaires and analyzed using validity and reliability tests, as well as simple linear regression with SPSS. The results show that all research instruments are valid and reliable (Cronbach’s Alpha of 0.855). The regression equation obtained is Y = 9.359 + 0.316X with a significance value of 0.000 (< 0.05), indicating that WhatsApp has a positive and significant effect on sales turnover. The coefficient of determination (R²) is 0.412, meaning that 41.2% of the variation in sales turnover is influenced by the use of WhatsApp.