<![CDATA[The development of local Micro, Small, and Medium Enterprises (MSMEs) requires active involvement from various parties, including higher education institutions through community service programs. KKM (Kuliah Kerja Mahasiswa) Group 78 from Universitas Bina Bangsa (UNIBA) conducted a mentoring and assistance program focused on the production of Dapros and Renggining, which are traditional local food products in Sumurbandung Village. This activity aims to assist local MSME actors in improving production capacity, product quality, packaging, and marketing strategies for Dapros and Renggining products. The methods used included field observation, direct participation in the production process, interviews with MSME actors, and mentoring in product development, hygiene management, packaging design, and digital marketing introduction. The results of the activity indicate improvements in production techniques, better product quality and hygiene standards, more attractive packaging, and increased understanding of marketing strategies among local MSME actors. The involvement of KKM students proved to be an effective catalyst in empowering local MSMEs, particularly in maintaining the sustainability of traditional food products while adapting to modern market demands. This activity is expected to serve as a model for university-community collaboration in empowering local economic potential in rural areas.]]>
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