<![CDATA[Purpose – This study aims to examine the influence of financial literacy, hedonic lifestyle, and peer groups on the financial behavior of Generation Z in Pontianak City with self-control as a moderating variable. Design/methodology/approach – This study uses a quantitative approach with primary data collected through questionnaires distributed to 150 Generation Z respondents in Pontianak City. The sampling technique used was purposive sampling, and the data were analyzed using Moderated Regression Analysis (MRA) with SPSS software. Originality – This study provides empirical evidence regarding the role of self-control in moderating the relationship between financial literacy, hedonic lifestyle, peer groups, and financial behavior among Generation Z. Findings and Discussion – The results show that financial literacy, hedonic lifestyle, and peer groups simultaneously have a significant effect on financial behavior. Partially, financial literacy has a positive and significant effect on financial behavior, while hedonic lifestyle and peer groups do not significantly affect financial behavior. In addition, self-control is unable to moderate the influence of financial literacy, hedonic lifestyle, and peer groups on financial behavior. The coefficient of determination indicates that the independent variables explain 50.3% of the variation in financial behavior. Conclusion – Financial literacy, hedonic lifestyle, and peer groups collectively influence the financial behavior of Generation Z in Pontianak City. Keywords – Financial Literacy, Hedonic Lifestyle, Peer Groups, Financial Behavior, Self-Control, Generation Z.]]>
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