This study examines the impact of diversification and managerial ownership on firm performance by employing capital structure as a moderating variable. This research is quantitative in nature and utilizes documentation techniques based on companies’ financial statements and annual reports. The population of this study consists of companies in the consumer goods sector during the 2017–2023 period. Using purposive sampling, a total of twelve companies were selected as samples. The data analysis technique employed in this research is moderation regression analysis using the Eviews 12 application. The results of the study indicate that diversification has no effect on firm performance, managerial ownership has no effect on firm performance, capital structure is able to moderate the effect of diversification on firm performance, and capital structure is unable to moderate the effect of managerial ownership on firm performance.
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