Purpose: This study examines the relationship between organizational culture and employees' actual use of Artificial Intelligence (AI) applications in the workplace. Methodology: A quantitative survey was conducted with 126 employees in Indonesia, selected through random sampling. Organizational culture was measured using innovation orientation, collaboration, adaptability, and openness to technology, whereas AI usage was assessed based on frequency, intensity, and practical application at work. Data were collected using a Likert-scale questionnaire and analyzed using validity and reliability tests, Pearson correlation, and simple linear regression. Results: The findings revealed a positive and significant relationship between organizational culture and AI usage (r = 0.626, p < 0.001). Regression analysis indicated that organizational culture accounted for 39.2% of the variance in AI usage (R² = 0.392). Conclusions: Organizational cultures characterized by innovation, collaboration, and openness to technological change promote higher AI adoption among employees. Effective AI implementation depends not only on technological readiness but also on supportive organizational environments. Limitations: The study is limited by its relatively small sample size and the use of a single independent variable, which may not fully explain the factors influencing AI usage. Contributions: This study extends the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) by highlighting organizational culture as a key contextual factor influencing employees’ actual AI usage. The findings provide theoretical insights into technology adoption and practical implications for organizational digital transformation.
Copyrights © 2026