<![CDATA[Technological developments have transformed the field of sports through the emergence of the eSports industry, with the internet serving as a space for the formation of virtual cultures and communities. Despite the rapid growth of eSports fan communities, the cultural practices within these communities remain underexplored. This study aims to understand the cultural practices and meanings constructed by eSports fan communities on social media, particularly on the Instagram account @rrq_kingdomm. This research employs a qualitative method with a virtual ethnography approach and cyber media analysis covering the levels of media space, media archive, media object, and experiental stories. Computer-Mediated Communication is understood as a technology mediated process in which interactions go beyond message exchange to shape identities and relationships among community members. The findings show that Instagram features create an open participatory space that enables the formation of collective identity through visual elements, emojis, hashtags, music, and language, while also encouraging engagement that bridges online and offline contexts.]]>
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