Bulletin of Electrical Engineering and Informatics
Vol 15, No 4: August 2026

Tourists' perceptions of Ubud as a world gastronomy destination: a modified ABSA-BERT analysis

Ni Wayan Sumartini Saraswati (Indonesian Institute of Business and Technology)
Ketut Jaya Atmaja (Indonesian Institute of Business and Technology)
I Wayan Dharma Suryawan (Indonesian Institute of Business and Technology)
Christina Purnama Yanti (Indonesian Institute of Business and Technology)



Article Info

Publish Date
01 Aug 2026

Abstract

Although Ubud has been designated by the United Nations World Tourism Organization (UNWTO) as a global gastronomy tourism destination, existing research remains limited in assessing its strengths and challenges from a data-driven tourist perspective. Prior studies largely rely on qualitative, supply-side approaches and conventional sentiment analysis that overlook specific experiential aspects. Moreover, the integration of multi-platform data and the application of modified deep learning-based aspect-based sentiment analysis (ABSA) models remain underexplored in gastronomy tourism. This study addresses these gaps by employing a modified ABSA-bidirectional encoder representations from transformers (ABSA-BERT) framework on data from TripAdvisor and social media X to provide a more comprehensive evaluation of tourist perceptions. The model incorporates predefined aspect-based aspect term extraction (ATE), valence aware dictionary and sentiment reasoner (VADER) lexicon labeling, and a novel algorithm for extracting aspect-level opinions. The results demonstrate strong performance, achieving 93.50% accuracy on X data and 91% on TripAdvisor. Findings indicate an overall positive perception of Ubud as a global gastronomic destination, particularly for its authentic local cuisine and appealing natural dining atmosphere, although challenges such as overly spicy dishes and uncomfortable seating arrangements remain.

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Journal Info

Abbrev

EEI

Publisher

Subject

Electrical & Electronics Engineering

Description

Bulletin of Electrical Engineering and Informatics (Buletin Teknik Elektro dan Informatika) ISSN: 2089-3191, e-ISSN: 2302-9285 is open to submission from scholars and experts in the wide areas of electrical, electronics, instrumentation, control, telecommunication and computer engineering from the ...