<![CDATA[Financial management remains a challenge for many university students despite their exposure to financial education, as inadequate financial literacy, limited income, and consumptive lifestyles often influence financial decision-making. This study aims to examine the effects of financial literacy, income, and lifestyle on the financial behavior of students at the Faculty of Economics and Business, Universitas Muhadi Setiabudi. A quantitative associative approach was employed using primary data collected through questionnaires. The study involved 113 respondents selected from a population of 403 students using the Slovin formula and purposive sampling technique. Data were analyzed through multiple linear regression supported by validity and reliability testing, classical assumption tests, t-tests, F-tests, and the coefficient of determination using SPSS. The findings indicate that financial literacy, income, and lifestyle each have a positive and significant effect on students' financial behavior. Financial literacy emerged as the most influential factor among the independent variables. Simultaneously, the three variables significantly explain students' financial behavior, with an Adjusted R Square value of 54.9%, while the remaining 45.1% is influenced by other factors outside the research model. These findings highlight the importance of strengthening financial literacy alongside responsible financial management practices among university students.]]>
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