Primary Journal of Multidisciplinary Research
Vol. 2 No. 4 (2026): PRIMARY: Journal of Multidisciplinary Research, August 2026

Pengaruh Transformasi Digital terhadap Kinerja Usaha Mikro, Kecil, dan Menengah di Indonesia: Peran Mediasi Inovasi Model Bisnis

Agus Budianto (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Brawijaya, Indonesia)
Fajar Nugraha (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Brawijaya, Indonesia)
Rania Maheswari (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Brawijaya, Indonesia)



Article Info

Publish Date
30 Aug 2026

Abstract

Digital transformation has become a strategic imperative for micro, small, and medium enterprises in emerging economies, yet empirical evidence on how it converts into measurable business performance in Indonesia remains fragmented. This study examined the effect of digital transformation on the performance of micro, small, and medium enterprises in Indonesia and tested business model innovation as a mediating mechanism as well as digital literacy as a moderating condition. A quantitative explanatory design was applied to 342 enterprise owners and managers across five provinces, selected through purposive sampling. Data were collected using a five-point Likert questionnaire and analysed with partial least squares structural equation modelling. The measurement model satisfied the criteria of convergent validity, discriminant validity, and composite reliability. The results showed that digital transformation had a positive and significant effect on business performance and on business model innovation, and that business model innovation had a positive and significant effect on business performance. Business model innovation partially mediated the relationship between digital transformation and business performance, while digital literacy significantly strengthened the direct effect of digital transformation on performance. The model explained 61.4 percent of the variance in business performance. These findings indicate that technology adoption alone was insufficient; performance gains emerged when digital initiatives were translated into reconfigured value propositions, revenue mechanisms, and customer interfaces. The study offers practical implications for enterprise assistance programmes that prioritise capability building over the mere provision of digital devices and platforms.

Copyrights © 2026






Journal Info

Abbrev

pjmr

Publisher

Subject

Religion Arts Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Primary Journal of Multidisciplinary Research (PJMR) is a multidisciplinary journal published every bimonthly with online version of ISSN 3090-0972 by Lembaga Publikasi Ilmiah Nusantara and can be accessed openly. This journal is a peer reviewed, open access, scientific and scholarly journal which ...