OPINI: Journal of Communication and Social Science
Vol. 3 No. 2 (2026): July

ORGANIZATIONAL COMMUNICATION AUDIT IN A YOUTH COMMUNITY: EVIDENCE FROM DUTA MUDA SUMATERA UTARA

Tasya Aulia (Universitas Islam Negeri Sumatera Utara)
Kartika Nasution (Universitas Islam Negeri Sumatera Utara)
Qilbi Aliya Hanifa (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
30 Jul 2026

Abstract

Effective organizational communication is fundamental to the success of youth development programs. This study examines the organizational communication audit within the Duta Muda Sumatera Utara (DMSU) community, a youth ambassador program in North Sumatra, Indonesia. Employing a quantitative survey approach supported by a systematic literature review, this study analyzed communication patterns, models, and effectiveness across four analytical frameworks: structural, functional, perceptual, and cultural models. A total of 28 respondents consisting of 12 committee members and 16 participants were involved in this study. Data were collected through a validated questionnaire using a Likert scale and analyzed using descriptive statistics and percentage analysis. Findings reveal that overall communication effectiveness in the DMSU community reached 74.6%, indicating a moderately high level of effectiveness with identifiable gaps particularly in feedback mechanisms, information clarity, and channel optimization. The structural model revealed formal communication channels are more reliable than informal ones. The functional model indicated coordination functions are well-served but motivational communication requires improvement. The perceptual model identified significant variation in message interpretation across respondents. The cultural model highlighted strong communicative norms of respect but limited participative communication culture. The study concludes that a systematic communication audit significantly contributes to identifying communication strengths and weaknesses, enabling the DMSU community to develop targeted communication improvement strategies for future program cycles.

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Journal Info

Abbrev

opini

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical ...