<![CDATA[This study examines creative entrepreneurship practices among undergraduate students and investigates how university support is perceived in relation to the continuity of campus-based creative ventures. Adopting a descriptive-exploratory design, data were collected through online questionnaires from 150 respondents comprising 120 undergraduate student creativepreneurs and 30 institutional stakeholders, including lecturers, mentors, and entrepreneurship program managers. The findings indicate that student creativepreneurship is characterized by the use of individual creativity, digital literacy, social media, and digital platforms in initiating and operating creative ventures. At the same time, respondents reported recurring challenges related to academic pressure, time management, managerial capability, financial limitations, and uneven institutional support. Comparison of student and stakeholder perspectives further highlights a gap between the formal availability of university entrepreneurship support and how such support is experienced in terms of relevance, continuity, coordination, and integration with academic structures. Rather than establishing causal relationships, the study identifies descriptive patterns that position campus-based creativepreneurship as a multilevel process involving individual capabilities, peer-community dynamics, and institutional support mechanisms. The study contributes to the Discussion on student entrepreneurship in higher education by emphasizing the importance of integrated academic support, continuous mentoring, and institutional coordination in supporting the continuity of student-led creative ventures.]]>
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