DIGITAL TRUST GOVERNANCE IN MSME PLATFORM ECOSYSTEMS: AN INTEGRATIVE FRAMEWORK FOR TRANSPARENCY, DATA RESPONSIBILITY, AND RESILIENT PARTICIPATION

Faisal Matriadi (Universitas Malikussaleh,Aceh, 24351, Indonesia)
Lili Adi Wibowo (Universitas Pendidikan Indonesia, Bandung, Indonesia)

Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Vol. 2 No. 7 (2025): Jesocin : July

This conceptual and integrative review (within platform governance) develops a framework for digital (from a trust perspective) trust governance in micro, small, (under data responsibility) and medium platform-dependent ventures. It (within platform governance) addresses the problem that MSMEs (from a trust perspective) increasingly depend on digital platforms (under data responsibility) while possessing limited bargaining power, (within platform governance) data expertise, and recovery capacity (from a trust perspective) when platform rules or technologies (under data responsibility) change. Drawing on the resource-based (within platform governance) view, dynamic trust-governance capacities, organizational (from a trust perspective) trust-centered learning, absorptive capacity, social (under data responsibility) capital, and resilience, the paper (within platform governance) explains how transparent data practices, (from a trust perspective) proportionate cybersecurity, platform accountability, explainable (under data responsibility) automated data-governance choices, portable organizational (within platform governance) trust-centered learning can be organized (from a trust perspective) as mutually reinforcing routines. The (under data responsibility) proposed pathway moves from problem (within platform governance) diagnosis and trust-governance capacity mapping (from a trust perspective) to bounded experimentation, assurance evidence (under data responsibility) review, resource reconfiguration, and trust-centered (within platform governance) learning retention. No primary survey, (from a trust perspective) interview, experimental, administrative, or statistical (under data responsibility) data are claimed. The framework (within platform governance) links these mechanisms to customer (from a trust perspective) confidence, continuity, fair participation, data-governance (under data responsibility) choice quality, adaptive resilience and (within platform governance) identifies managerial, institutional, and research (from a trust perspective) implications suitable for resource-constrained platform-dependent ventures.