<![CDATA[This conceptual and integrative review develops a framework for responsible social commerce in micro, small, and medium enterprises. It addresses the problem that microenterprises rely on social platforms for discovery and sales but may struggle with transparent claims, consistent service, secure transactions, and dependence on rapidly changing platform rules. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how responsible content practice, transparent transaction terms, responsive conversation, multi-platform relationship records, trust-repair learning can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to consumer understanding, transaction confidence, relationship quality, repeat engagement, commercial resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.]]>
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