Inovasi Model Bisnis Ekonomi Kreatif dalam Meningkatkan Pendapatan Pelaku UMKM

Meida Rachmawati (Sekolah Tinggi Ilmu Ekonomi AMA Salatiga)

Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Vol. 2 No. 3 (2026): Juli

This research analyzes the implementation of creative economy business model innovations on increasing income of MSMEs actors in Indonesia. The research method uses a quantitative approach with surveys of 150 MSME actors in the creative economy sector in Jakarta, Bandung, and Yogyakarta areas. The results show that business model innovations based on digital technology, creative product diversification, and marketing network development can increase MSME income by an average of 45.3% within six months period. The main factors affecting innovation success include digital technology adaptation (78%), product creativity (65%), and online marketing strategies (72%). The most effective business model is the integration of digital platforms with local products that have creative added value. This research provides recommendations for developing creative economy ecosystems that can be replicated by other MSMEs to improve business competitiveness and income.