<![CDATA[This study aims to analyze the transformation of Islamic da'wah from traditional pulpit-based preaching to digital media by emphasizing the actualization of the values contained in QS. An-Nahl: 125, namely hikmah (wisdom), mau‘izhah hasanah (good counsel), and mujadalah billati hiya ahsan (the best form of dialogue), within the context of contemporary da'wah communication. Employing a comparative-analytical approach based on literature studies (narrative literature review), this research examines classical and modern tafsir texts as well as recent scholarly studies concerning da'wah practices in digital spaces. The findings reveal that digital da'wah involves not only a transformation of communication media but also a transformation of values and methods. The principle of bil hikmah is actualized through contextual communication strategies, mau‘izhah hasanah is manifested through empathetic and educational content, while mujadalah billati hiya ahsan is reflected in polite and constructive digital dialogue. These findings demonstrate that Qur'anic values remain an ethical foundation for developing da'wah communication that is moderate, participatory, and oriented toward the welfare of society. Theoretically, this study contributes to the development of a conceptual model for actualizing the values of QS. An-Nahl: 125 in digital da'wah communication through the perspectives of Islamic communication and modern media theories. Practically, the findings provide direction for developing a civilized digital da'wah curriculum and practices that are relevant to the characteristics of global audiences while remaining aligned with Qur'anic values and the spirit of rahmatan lil ‘alamin.]]>
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