<![CDATA[The growing presence of Muslim influencers in the halal skincare industry reflects changes in how halal products are promoted and consumed in the digital era. This study examines Muslim influencers as emerging agents of Sharia entrepreneurship and analyzes their commercial practices through the perspective of maslahah mursalah. Using a qualitative descriptive method with a normative-conceptual approach, the study draws on documented cases and empirical findings as primary data, complemented by scholarly literature, Islamic legal sources, and regulatory documents. Data were collected through documentation and literature review and analyzed descriptively and thematically. The findings show that Sharia entrepreneurship in the halal skincare industry requires more than halal products; it also involves truthful information, transparent promotion, consumer protection, fair profit, and social benefit. From the perspective of maslahah mursalah, these dimensions are interconnected in determining the ethical quality of Sharia entrepreneurship. The study concludes that Muslim influencer entrepreneurship should be assessed not only by the products marketed but also by how commercial activities are conducted and their consequences for consumers and society]]>
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