<![CDATA[This article analyses the urgency of integrating the ṭayyib dimension into Indonesia's Halal Product Assurance (JPH) system from the perspectives of fiqh and positive law. This study employs conceptual and legislative approaches to examine the normative construction of halal and ṭayyib, as well as the implementation of Law No. 33 of 2014 concerning JPH. The findings indicate that current halal certification practices tend to focus on formal legality, resulting in a lack of systematic accommodation for quality, health, production ethics, and environmental sustainability dimensions. The fiqh study confirms that ṭayyib is a manifestation of maqāṣid al-sharī‘ah, particularly in safeguarding the soul (ḥifẓ al-nafs) and the environment (ḥifẓ al-bi’ah). Therefore, the integration of ṭayyib is necessary to build a holistic halal paradigm, where halal status serves as the minimum normative standard, while ṭayyib serves as an indicator of quality, public interest (maṣlaḥah), and sustainability. This article is expected to provide a theoretical contribution and normative recommendations for strengthening the JPH system to be more relevant to the needs of contemporary Muslim consumers.]]>
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