This study aims to examine the effect of sales growth and institutional ownership on tax planning with firm value as a moderating variable in manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange during 2020–2024. This study uses a quantitative approach with secondary data from 28 companies (140 observations) and applies Moderated Regression Analysis (MRA). The results show that sales growth and institutional ownership have a positive and significant effect on tax planning. Meanwhile, firm value does not significantly affect tax planning and is unable to moderate the relationship between sales growth and institutional ownership on tax planning. These findings indicate that tax planning decisions are more influenced by internal company factors than market perception.
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