Pengaruh Kemudahan Akses Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Pelanggan Tiktok Shop Di Universitas Muhammadiyah Aceh)

Oji Arjian (Universitas Muhammadiyah Aceh)
Mirza Murni (Universitas Muhammadiyah Aceh)
Fani Sartika (Universitas Muhammadiyah Aceh)

Sharing: Journal Of Islamic Economics, Management And Business
Vol. 5 No. 3 (2026): September, 2026

The study was motivated by the increasing ease of access offered by TikTok Shop, which is expected to influence consumers' purchase intentions and purchasing decisions. This research employed a quantitative approach with an associative research design. The population consisted of 2,691 active students of Muhammadiyah University of Aceh. A total of 97 respondents were selected as the sample using the Slovin formula and proportional random sampling technique. Data were collected through questionnaires and analyzed using path analysis with the assistance of IBM SPSS software. The results indicate that accessibility has a positive and significant effect on purchasing decisions. Accessibility also has a positive and significant effect on purchase intention. Furthermore, purchase intention has a positive and significant effect on purchasing decisions. The mediation test results reveal that purchase intention positively and significantly mediates the relationship between accessibility and purchasing decisions. These findings suggest that the easier it is for consumers to access information, products, and transaction processes on TikTok Shop, the higher their purchase intention will be, which in turn increases their purchasing decisions.