<![CDATA[Firm value reflects a company's financial performance and shapes investor confidence, yet the average firm value of consumer goods companies listed on the Indonesia Stock Exchange (IDX) declined markedly between 2019 and 2023. This study examines the partial and simultaneous effects of company growth, capital structure, and investment decisions on firm value in consumer goods companies listed on the IDX during the 2019-2023 period. A descriptive method with a quantitative approach was applied to a population of 152 consumer goods companies, from which 31 companies were selected through purposive sampling. Secondary data were obtained from IDX publications and company financial reports, then analyzed using descriptive statistics, classical assumption tests, multiple linear regression, the t-test, the F-test, and the coefficient of determination with SPSS 26.0. The classical assumption tests confirmed that the regression model was normally distributed and free from autocorrelation, multicollinearity, and heteroscedasticity. The regression results show that company growth, measured by the Assets Growth Ratio, has a negative and insignificant effect on firm value, and capital structure, measured by the Debt to Equity Ratio, also has a negative and insignificant effect. In contrast, investment decisions, measured by the price-earnings ratio, have a positive and significant effect on firm value. Simultaneously, the three independent variables significantly affect firm value, explaining 70.1 percent of its variation, while the remaining 29.9 percent is explained by factors outside the model.]]>
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