<![CDATA[The growth of the halal industry in West Nusa Tenggara represents a significant response to the region’s economic evolution toward a more sustainable model, marked by the emergence of a new paradigm for the halal industry. West Nusa Tenggara Province, which has been recognized as one of the provinces with a Muslim-majority population, holds significant potential for the advancement of the halal industry, encompassing sectors such as food, beverages, cosmetics, pharmaceuticals, and tourism. This study aims to analyze the level of readiness of the halal value chain (HVC) ecosystem in West Nusa Tenggara in supporting the competitiveness of local halal products in the global market. The research method used is a descriptive qualitative approach based on a literature review, utilizing secondary data from various national and international institutions such as BPJPH, KNEKS, Dinar Standard, and UNCTAD. The results indicate that the readiness of West Nusa Tenggara’s HVC ecosystem remains partial, with notable weaknesses in halal logistics, technology adoption, sharia financing, and compliance with global halal standards. Meanwhile, the regulatory and certification sectors have shown progress but are not yet optimal in reaching halal SMEs. This study recommends strengthening cross-sectoral synergies, accelerating the digitization of the halal system, reforming halal financing, and harmonizing national halal standards with international standards to enhance the competitiveness of the halal industry.]]>
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