<![CDATA[The purpose of this research is to understand the legal protection provided to consumers when conducting online transactions in the Tangerang Regency area, the types of entrepreneur liability if consumers suffer losses, and the effectiveness of Law Number 8 of 1999 concerning Consumer Protection in such transactions. This is a qualitative empirical legal study conducted at the Disperindag (Department of Industry and Trade) of Tangerang Regency. After being obtained thru observation, interviews, and documentary research, the data were analyzed descriptively qualitatively to ensure its validity. This was done thru triangulation of techniques and sources. The research results show that there are two preventive pathways that protect consumers in Tangerang Regency. The preventive path consists of training and supervision provided by the Department of Trade and Industry (Disperindag), while the repressive path consists of settlement services provided by the Consumer Dispute Settlement Agency (BPSK) Work Area of Province I Banten. Article 19 of the Consumer Protection law stipulates that business actors are responsible for the losses suffered by consumers. This compensation can be achevied thru negatiation, BPSK, or the court route. Due to instituional limitation, lack of consumer legal awareness, and a legal culture in society that is not yet fully proactive in filing complaints, the implementation of the Consumer Dispute Settlement Agency (CDSA) Work Area of Banten Provience I. To optimize consumer protection in elecronic transactions in the Tangeranga area, this research suggests strengthening supervision, digitizing complain services, and consumer legal literacy.]]>
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