<![CDATA[Tavip Market is a traditional market that supports trading activities and the livelihoods of micro, small, and medium enterprises (MSMEs) in Binjai City. Following the 2016 fire, the government revitalized the market to restore its function and stimulate local economic activity. This study analyzes the implementation of the revitalization program in improving MSME income. A descriptive qualitative approach was applied, with data collected through interviews, observation, and documentation. The analysis used Merilee S. Grindle’s policy implementation framework, focusing on six elements of policy content. The findings show that revitalization improved market buildings, facilities, stall organization, zoning, cleanliness, and trading convenience. Its implementation was supported by coordination among central and local government agencies, market management, adequate funding, personnel, and infrastructure. However, income gains were not experienced equally because several kiosks remained vacant, some traders continued operating outside the market, and visitor distribution was uneven. Therefore, revitalization requires stronger market management, facility maintenance, trader compliance, promotion, and full utilization of available business spaces.]]>
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