<![CDATA[Batik preservation faces challenges from globalization and changing fashion trends, particularly as some Generation Z members perceive batik as outdated and formal. This study aims to analyze Generation Z students’ perspectives at Universitas Gadjah Mada (UGM) regarding batik as a national identity and to examine wearing batik as a manifestation of patriotism. This qualitative interpretive descriptive study involved 20 Generation Z students aged 18–24 years selected through purposive sampling. Data were collected using an online open-ended questionnaire and analyzed thematically based on cultural reproduction. Four themes emerged: batik as national identity, students as cultural preservation agents, wearing batik as an expression of patriotism, and cultural reproduction through fashion and digital media. Students perceived batik as cultural heritage representing national character. Everyday use, modern design innovation, and digital promotion reflected active youth participation in maintaining batik’s relevance. Batik preservation on campus represents a cultural reproduction process that connects traditional values with modern lifestyles and serves as a dynamic manifestation of youth nationalism in the digital era.]]>
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