Introduction: The condition of tourists who travel on tours of course sometimes experience pain events, both trauma and non-traumatic cases. Various patterns of seeking health care can be an option for tourists. This relates to the case or condition of tourists, the availability of health insurance to the types of health services available in the tourist area. This study aims to determine the health seeking behavior of tourists in the Lovina tourist area. Method: This study uses a descriptive observational research method, a cross-sectional study approach. Results: The results of the study showed that 10% of tourists had experienced an incident of pain while traveling. The selection of health seeking behavior found predisposing factors such as information possessed (knowledge), recommendations from other people (trust), supporting factors, namely health service facilities and completeness of tools and drugs as well as driving factors that include the professionalism of health workers, as well as the ability to communicate in foreign languages. Conclusion: In the future, cooperation and quality improvement from all stakeholders who play a role in tourism health is very much needed.
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