The Role of Perceived Data Security as a Moderation of the Influence of Algorithmic Marketing on Patient Trust Recovery (Case Study at the Main Clinic of Tekad Medical Center)

Komang Arya Adiputra (Universitas Mahendradatta)
Komang Agus Rudi Indra Laksmana (Universitas Mahendradatta)
I Putu Parwata (Universitas Mahendradatta)

Formosa Journal of Computer and Information Science
Vol. 5 No. 2 (2026): August 2026

Digital transformation in healthcare has accelerated the use of algorithmic marketing to strengthen patient communication, yet the intensive use of patient data also raises concern over data security that may affect trust recovery. This study examines the effect of Algorithmic Marketing on Trust Recovery and on Perceived Data Security, the effect of Perceived Data Security on Trust Recovery, and its moderating role between Algorithmic Marketing and Trust Recovery. Using a quantitative survey of 300 patients of Klinik Utama Tekad Medical Center selected through purposive sampling, data were analyzed with SEM-PLS (SmartPLS 4). Results show Algorithmic Marketing positively affects Trust Recovery (β = 0.661) and Perceived Data Security (β = 0.876), and Perceived Data Security positively affects Trust Recovery (β = 0.243), all significant.