<![CDATA[Digital transformation in MSME salons is one solution to improve operational efficiency and customer service quality. Common problems in salons, such as manual reservation processes, unintegrated administrative records, and suboptimal inventory management, can lead to service delays and decreased customer satisfaction (Fandhilah et al., 2021). Furthermore, limited access to information and the lack of computerized systems also hinder salon business development, particularly at the MSME level. This research aims to design and implement a website-based system at Salon Titi to facilitate digital reservation and inventory management. This system was developed using information system technology that integrates customer data, service schedules, and product stock into a single, integrated platform. This system allows for online and real-time reservations, and inventory management becomes more accurate and efficient. This study adopted the Software Development Life Cycle (SDLC) as the system development approach. The proposed SDLC methodology consists of three main stages: requirements analysis, system design, and system implementation. Through these stages, the developed system is expected to improve the operational efficiency of Salon Titi, minimize data recording errors, and provide customers with a more convenient reservation process. Furthermore, the implementation of digital transformation through a website-based information system is expected to offer an innovative solution for salon business operations while enhancing the overall customer service experience.]]>
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