<![CDATA[Micro, small, and medium enterprises (MSMEs) contribute 61.07% to Indonesia's grossdomestic product, yet many remain constrained in producing competitive digital promotionalcontent due to limitations in cost, time, and technical skills. This community service programaimed to improve MSME actors' capacity to utilise generative artificial intelligence, specificallyLumina AI, in creating promotional images and short videos independently. The activity wasconducted on 18 July 2026 at the Artificial Intelligence Laboratory, Faculty of Engineering,Universitas Muhammadiyah Jakarta, in partnership with the MSME Division of theMuhammadiyah Regional Board of DKI Jakarta, involving 25 participants from the culinary,handicraft, and service sectors. The method integrated lecture, demonstration, guided practice,and individual mentoring, structured around a five-part training module. Effectiveness wasassessed through pretest, posttest, and evaluation of participants' outputs. All participantssuccessfully produced at least one promotional image and one short promotional video fromtheir own product photographs. The mean score moved from 92.59 to 92.65 out of 105, whilethe minimum score increased from 35 to 42 and the number of participants achieving themaximum score rose, indicating an equalisation of understanding rather than an increase inaverage performance. These findings suggest that short, practice-oriented trainingaccompanied by individual mentoring effec]]>
Copyrights © 2026
