<![CDATA[This Community Service (PKM) program aims to enhance the understanding and export readiness of the Sangaran Kreatif Nusantara Group in developing culture-based creative products for international markets. The program employed a participatory approach comprising socialization, training, technology application, mentoring and evaluation, and program sustainability. The materials focused on business legality and administration, product standardization, export documentation and procedures, branding and packaging, and international marketing strategies. Participants were also introduced to market segmentation, targeting, positioning, value chains, and market access strategies. The results indicated an improvement in participants’ understanding of export readiness requirements and the strategies that can be applied according to the characteristics of their creative products. The discussion also identified alternative market development strategies through Business-to-Business (B2B) partnerships and the utilization of the Indonesian Trade Promotion Center (ITPC) to facilitate access to potential international business partners. Overall, the program provides an initial foundation for the Sangaran Kreatif Nusantara Group to strengthen its competitiveness and gradually prepare its culture-based creative products to enter global markets.]]>
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