Journal of Islamic Economics and Finance
Vol. 3 No. 4 (2025): November : Journal of Islamic Economics and Finance

Pengaruh Kualitas Produk Tabungan Haji Zam-Zam terhadap Minat Nasabah di Panin Dubai Syariah Bank KC HR. Muhammad Surabaya

Misella Sandi (Intitut Al-Azhar Menganti)
Toifur Ahmad Balya (Intitut Al-Azhar Menganti)



Article Info

Publish Date
27 Sep 2025

Abstract

The rapid growth of Islamic banking in Indonesia has led to various financial product innovations, including hajj savings. Panin Dubai Syariah Bank KC HR. Muhammad Surabaya offers the Zam-Zam Hajj Savings as a solution for the community in preparing for the pilgrimage. This study aims to evaluate the product quality of Zam-Zam Hajj Savings, customer interest level, and the extent to which product quality influences saving interest. The research employed a quantitative approach by distributing questionnaires to 30 respondents, then analyzed using validity, reliability, classical assumption tests, and simple linear regression. The results indicate that most respondents (63%–80%) rated the product quality as very good, while saving interest was also high (53%–70%). Regression analysis revealed a positive and significant influence of product quality on customer interest, with a contribution of 70.6%, while the remaining percentage is influenced by other external factors. Thus, the Zam-Zam Hajj Savings product proves to be effective in attracting public interest to save at Panin Dubai Syariah Bank.

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Journal Info

Abbrev

JUREKSI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang Ilmu Manajemen dan Ekonomi Syariah. ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ...