<![CDATA[This research focuses on the extent to which exclusive intellectual property rights can be enforced against third-party e-commerce platform providers, referring to the dispute between Coty and Amazon Germany. The Selective Distribution System practiced by Coty to maintain its product's luxury image applies to its authorized distributors within a contractual relationship, but does not apply to buyers who resell Coty products or to e-commerce platform providers. Storing and shipping products bound by the Selective Distribution System agreement does not constitute an unlawful act. The approaches used include: Statutory approach: which analyzes legal instruments in the form of related legislation (trademarks, copyright, information, and electronic transactions), including court rulings. Conceptual approach: which examines theoretical concepts regarding criminal offenses against intellectual property rights (trademarks, well-known brands), contractual relationships, and the formal and material classification of legal products. The data used consists of primary legal materials (legislation and court decisions) and secondary legal materials (legal literature, scientific journals). The analysis is conducted qualitatively by interpreting legal principles and their relevance to the legal facts.]]>
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