The emergence of Artificial Intelligence (AI) has challenged the conventional concept of copyright authorship, particularly regarding the recognition of creators and ownership of AI-based works within the Indonesian legal system. This study aims to analyze the legal status of copyright ownership of AI-generated works based on Law Number 28 of 2014 concerning Copyright and examine the legal protection of the “Tung Tung Tung Sahur” case involving Noxa and Garena Free Fire. This research employs a normative juridical method with statutory and conceptual approaches through the analysis of primary and secondary legal materials. The findings indicate that AI cannot be recognized as a copyright subject, while human contributions remain essential in determining copyright ownership. The study reveals regulatory gaps regarding AI-assisted works, authorship standards, and evidentiary mechanisms. Legal reform is required to establish adaptive copyright protection while maintaining human creativity as the foundation of intellectual property rights. This research contributes to the development of intellectual property law by providing a conceptual framework for regulating AI-assisted creations in the digital era.
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