Rapid urbanization and rising individualism have eroded social solidarity in Indonesian cities, challenging religious organizations to design more adaptive, action-based models of da'wah (Islamic outreach). This study examines how Ikatan Pelajar Putri Nahdlatul Ulama (IPPNU) Sumatera Utara implements dakwah bil hal (da'wah through action) to strengthen social solidarity in Medan Maimun District, Medan City. Using a qualitative descriptive approach, informants were purposively selected from IPPNU administrators and members, community leaders, and community beneficiaries. Data were gathered through in-depth interviews, participant observation, and documentation, then analyzed using the interactive model of Miles, Huberman, and SaldaƱa, encompassing data condensation, data display, and conclusion drawing. Findings show that dakwah bil hal is enacted through six main activities: social service, assistance for orphans and the underprivileged, gotong royong (mutual cooperation), regular religious study sessions, environmental initiatives, and humanitarian action. These activities are perceived by the community to strengthen social concern, participation, and cooperative spirit. Despite constraints such as limited resources and uneven community participation, dakwah bil hal is perceived to contribute positively to social solidarity by reinforcing social capital, collaboration, and active civic engagement. This study affirms dakwah bil hal as a promising, non-confrontational approach for building social cohesion in diverse urban communities, offering a transferable model for youth religious organizations elsewhere.
Copyrights © 2026