International Journal of Multidisciplinary: Applied Business and Education Research
Vol. 7 No. 8 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese

Algorithmic Literacy, Digital Literacy, and Perceived Digital Self-Efficacy as Predictors of Social Media Engagement Among Filipino Emerging Adults in the City of Manila

Maria Alexandra C. Odvina (De La Salle University)
Renee Maxine S. Lazaro (De La Salle University)
Yashas N. Sah (De La Salle University)
Edmond Jacob C. Sy (De La Salle University)
Andrew C. Lim Un (De La Salle University)
Myla M. Arcinas (De La Salle University)



Article Info

Publish Date
24 Aug 2026

Abstract

The rapid spread of recommender algorithms has made the competencies that govern how young people interpret and act in digital spaces a pressing concern. This study examined levels of algorithmic and digital literacy, as well as perceived digital self-efficacy, among Filipino emerging adults and tested whether these competencies predicted their social media engagement. Using a descriptive-correlational and predictive design, a researcher-adapted survey was administered through non-probability sampling to 77 eligible emerging adults from the City of Manila. Given the non-probability sampling and ordinal data, levels were summarized using the median (Mdn) and interquartile range; associations were tested with Spearman’s rank-order correlation; and predictors were identified through median (quantile) regression. Respondents showed a very high level of algorithmic literacy (Mdn = 4.50) and high levels of digital literacy (Mdn = 4.11), perceived digital self-efficacy (Mdn = 4.20), and social media engagement (Mdn = 3.83). All three competencies were significantly and positively associated with engagement: algorithmic literacy (ρ = .30, p = .003), digital literacy (ρ = .39), and perceived digital self-efficacy (ρ = .41), the latter two at p < .001. In the median regression, however, digital literacy was the only significant unique predictor of engagement (b = 0.47, p = .003); perceived digital self-efficacy and algorithmic literacy did not contribute uniquely once digital literacy was accounted for. Practical digital competence, rather than algorithm awareness or digital confidence alone, appears to most directly account for how emerging adults engage online, underscoring the value of competency-based digital citizenship programs.

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Journal Info

Abbrev

ijmaber

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Description

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to ...