<![CDATA[This study aims to examine the relationship between exposure to Ustadz Agam Fachrul’s physical appearance on Instagram and follower’s perceptions of a preacher’s credibility. A quantitative correlational design was employed using a 4-point Likert scale questionnaire administered to followers of Ustadz Agam Fachrul’s Instagram account. Exposure was operationalized through frequency, duration, and attention, while source credibility was measured through expertise and attractiveness. Data were analyzed using Spearman’s rank correlation in SPSS (version 25). The findings reveal a significant relationship between exposure ti physical appearance and perceived preacher credibility (Sig. 0,000 < 0,05), with a positive and strong correlation coefficient (rs=0,648). These results suggest that higher levels of exposure to visual cues of the preacher on Instagram are associated with higher credibility perceptions among followers.]]>
Copyrights © 2026
