Publish Date
30 Nov -0001
<![CDATA[Abstract. This study examines the digital interaction dynamics within the Bandung Prospect Lovebird Community on Facebook. Operating within the digital ethnography and qualitative descriptive paradigms, this research explores how traditional hobbyist subcultures adapt to modern social media structures to sustain social cohesion. Data collection was conducted through non-participant virtual observation and in-depth interviews with key community administrators and active members. The collected textual and visual interactions were analyzed using Miles and Huberman’s interactive qualitative framework, encompassing data reduction, data display, and verification. The findings reveal that communication patterns within the group are highly egalitarian yet asymmetric, heavily dominated by transactional exchanges, technical bird-training discussions, and distinct community jargon. Furthermore, while the platform effectively minimizes geographical barriers and fosters digital solidarity through mutual hobbyist identities, it simultaneously presents structural challenges such as widespread disinformation regarding avian care and high text-based miscommunication. This study concludes that Facebook serves as a critical socio-economic sphere for subcultural survival, though its efficacy remains constrained by user-driven participatory imbalances. Abstrak. Penelitian ini mengkaji dinamika interaksi digital dalam Komunitas Lovebird Prospek Bandung di platform Facebook. Menggunakan paradigma deskriptif kualitatif, kajian ini mengeksplorasi cara subkultur penghobi tradisional mengadaptasi struktur media sosial modern untuk mempertahankan kohesi sosial kelompok. Pengumpulan data dilakukan melalui observasi virtual non-partisipan serta wawancara mendalam bersama pengelola grup dan anggota aktif. Data interaksi tekstual dan visual yang terkumpul kemudian dianalisis menggunakan model interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pola komunikasi di dalam grup berlangsung secara egaliter namun asimetris, yang didominasi oleh aktivitas transaksional, diskursus teknis perawatan burung, serta penggunaan jargon komunitas yang khas. Selain mampu mengikis sekat geografis dan membangun solidaritas digital berbasis kesamaan hobi, platform ini juga menyimpan tantangan struktural berupa tingginya disinformasi seputar perawatan satwa dan potensi miskomunikasi termediasi teks. Studi ini menyimpulkan bahwa Facebook berfungsi sebagai ruang sosio-ekonomi krusial bagi eksistensi subkultur, meskipun efektivitasnya masih terhambat oleh ketimpangan partisipasi pengguna.]]>
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