Jurnal PKM Manajemen Bisnis
Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis

Pemberdayaan UMKM melalui Petahinan Analisis Harga Pokok Produksi dan Penetapan Harga Jual yang Tepat pada Gerakan Pemuda Ansor Kecamatan Pagedangan Tangerang

Ria Rosalia Simangunsong (Universitas Pamulang)
Yeti Kusmawati (Universitas Pamulang)
Hendri Gunawan (Universitas Pamulang)
Mutia Jasmin (Universitas Pamulang)
Muthia Nabila Azzahra (Universitas Pamulang)



Article Info

Publish Date
01 Jul 2026

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening the local economy, but many MSME actors still face difficulties in calculating the cost of production and determining appropriate selling prices. This condition can lead to inaccurate pricing, reduced profit margins, and difficulties in evaluating business performance. Therefore, this Community Service Program (PKM) was conducted to empower MSME actors within the Gerakan Pemuda Ansor (GP Ansor) in Pagedangan District, Tangerang, through practical training in calculating production costs and determining appropriate selling prices. The activity aimed to improve participants’ knowledge and skills in identifying production cost components, calculating the cost of goods produced, and establishing selling prices based on accurate cost information and reasonable profit margins. The PKM was conducted at the GP Ansor Pagedangan office on April 4–5, 2026. The program involved five lecturers and students from Universitas Pamulang and 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of preparation, implementation, and reporting stages. During the implementation stage, activities were carried out through material presentations, practical exercises, discussions, and question-and-answer sessions. The results indicated that participants gained a better understanding of production cost calculation and selling price determination and were able to apply the calculation techniques to their respective business activities. The program contributed to improving participants’ financial management skills and supporting more accurate and sustainable business decision-making.

Copyrights © 2026






Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal ...