Perwira Journal of Economics and Business (PJEB)
Vol 6 No 2 (2026)

PENGARUH KEPERCAYAAN KONSUMEN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN BARANG PRELOVED PADA KOMUNITAS MURAH-MURAH DI PLATFORM X

Revina Nur Aini (Program Studi Ilmu Administrasi Bisnis,Fakultas Ilmu Sosial dan Politik, Universitas Islam Blitar, Indonesia)
Lu'lu Ui Maknunah (Program Studi Ilmu Administrasi Bisnis,Fakultas Ilmu Sosial dan Politik, Universitas Islam Balitar Indonesia)
M. Halim Fawazi (Program Studi Ilmu Administrasi Bisnis,Fakultas Ilmu Sosial dan Politik, Universitas Islam Balitar Indonesia)



Article Info

Publish Date
10 Aug 2026

Abstract

The development of buying and selling transactions through social media has transformed consumer behavior, particularly in the purchase of preloved goods through online communities. Peer-to-peer transactions have led to the emergence of consumer trust and perceived risk as factors that may influence purchasing decisions. This study aims to examine the influence of consumer trust and perceived risk on purchasing decisions for preloved goods in the Murah-Murahcommunity on Platform X. The study was conducted during the April–May 2026 period using a quantitative approach and a survey method. Data were collected by distributing questionnaires to 100 respondents who had previously purchased preloved goods in the Murah-Murah community on Platform X. The sampling technique employed was non-probability sampling using purposive sampling. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination with the assistance of SPSS software. The results indicate that consumer trust has a positive and significant partial effect on purchasing decisions, with a significance value of 0.000 < 0.05. Perceived risk also has a positive and significant partial effect on purchasing decisions, with a significance value of 0.000 < 0.05. Simultaneously, consumer trust and perceived risk have a positive and significant effect on purchasing decisions for preloved goods in the Murah-Murah community on Platform X, with a significance value of 0.000 < 0.05.

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Journal Info

Abbrev

pjeb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini merupakan jurnal yang diterbitkan oleh Universitas Perwira Purbalingga, yang menerbitkan manuskrip teotitis dan riset yang berkaitan dengam Isu-isu: 1. Auditing 2. Akuntansi Manajemen 3. Sistem Informasi Akuntansi 4. Akuntansi Keuangan 5. Akuntansi Syariah 6. Teori akuntansi 7. Akuntansi ...