<![CDATA[This study aims to determine the effect of cashback promo and perceived ease of use on purchasing decisions using ShopeePay in the people of Bandung. The research method used is a survey method with a descriptive verification type of research. This study uses primary data from distributing questionnaires to 100 respondents using non-probability sampling method with purposive sampling technique. The results of the research show that the cashback promo carried out by ShopeePay are good, as well as the level of perceived ease of use and purchasing decisions using ShopeePay are very good. Cashback promo and perceived ease of use simultaneously have a positive and significant effect on purchasing decisions. Cashback promo and perceived ease of use have a partial influence on purchasing decisions. Cashback promo and perceived ease of use have a strong relationship with purchasing decisions. The conclusion of the results of this study can provide benefits for companies in building purchasing decisions by increasing cashback promo and good perceived ease of use. Penelitian ini bertujuan untuk mengetahui pengaruh dari promo cashback dan perceived ease of use terhadap keputusan pembelian dengan menggunakan ShopeePay pada masyarakat Kota Bandung. Metode peneltian yang digunakan adalah metode survei dengan jenis penelitian deskriptif verifikatif. Penelitian ini menggunakan data primer dari penyebaran kuesioner kepada 100 responden menggunakan metode nonprobability sampling dengan teknik sampling purposive. Hasil penelitan menunjukan bahwa promo cashback yang dilakukan ShopeePay sudah baik, begitu juga dengan tingkat perceived ease of use dan keputusan pembelian dengan menggunakan ShopeePay sudah sangat baik. Promo cashback dan perceived ease of use secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Promo cashback dan perceived ease of use memiliki pengaruh secara parsial terhadap keputusan pembelian. Promo cashback dan perceived ease of use memiliki hubungan yang kuat terhadap keputusan pembelian. Penelitian ini bermanfaat bagi perusahaan dalam membangun keputusan pembelian dengan cara meningkatkan promo cashback dan perceived ease of use dalam marketplace.]]>
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